In basic models of communication,the sender must convert internal thoughts into an external message. This conversion of ideas into language,gestures or images is known as encoding. Without encoding,the message cannot travel through any channel to the receiver. Thus the process described in the stem is correctly termed encoding.
Option A:
Decoding is the opposite operation carried out by the receiver,who interprets the message coming from the sender. It does not refer to the sender choosing words or symbols. Therefore it does not match the description of translating ideas into symbols.
Option B:
Encoding is the stage where the sender decides how best to express their idea so that the receiver can understand. It involves selecting suitable words,tone and non verbal cues. Because the stem emphasises this act of translation,encoding is the most appropriate term.
Option C:
Feedback is the receiverβs response returning to the sender after the initial message has been received and interpreted. It is not the original translation of ideas into message form. Hence feedback cannot be the correct answer here.
Option D:
Filtration refers to selective transmission or suppression of information,often because of organisational or personal factors. It does not describe the basic act of putting ideas into symbols at the point of message creation.
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