UGC NET Questions (Paper – 1)

Westley and MacLean's model highlights that communication becomes interactive when receivers send feedback to the original source. This feedback allows adjustment and continuous exchange. The stem refers to feedback converting communication into a more dynamic process,which is best described as interactive.

Option A:
One way communication lacks feedback and therefore remains linear.

Option B:
Interactive communication recognises that receivers actively respond,making this option correct.

Option C:
Mechanical refers to technical aspects rather than relational exchange.

Option D:
Ritualistic emphasises symbolic ceremonies,not feedback loops.

A gatekeeper is someone who controls which information enters the communication system and how it is shaped before being passed on. Editors decide which events become news,how they will be framed and which items will be dropped. In Westley and MacLean's model,this selective function is central,so the editor acts as a gatekeeper.

Option A:
Gatekeepers influence public knowledge and opinion by opening or closing the gates for certain messages. They are active decision makers,not passive conduits,which fully matches the description in the stem.

Option B:
Feedback givers respond to messages after they are received rather than selecting them beforehand. That role belongs to audiences or regulators,not editors in this model.

Option C:
Receivers are those who consume the final messages rather than shape them during production.

Option D:
Noise sources unintentionally distort messages and do not deliberately choose what to include or exclude.