Westley and MacLean's model highlights that communication becomes interactive when receivers send feedback to the original source. This feedback allows adjustment and continuous exchange. The stem refers to feedback converting communication into a more dynamic process,which is best described as interactive.
Option A:
One way communication lacks feedback and therefore remains linear.
Option B:
Interactive communication recognises that receivers actively respond,making this option correct.
Option C:
Mechanical refers to technical aspects rather than relational exchange.
Option D:
Ritualistic emphasises symbolic ceremonies,not feedback loops.
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