A ranking scale requires respondents to place items in a preferred order, such as first, second, third and so on. This produces ordinal data because the order is meaningful but the exact differences between ranks are not known. Ranking scales are useful when researchers want relative preferences among several alternatives. Because the stem emphasises arranging items in order of preference, a ranking scale is the correct answer.
Option A:
Nominal scales only classify items into categories without any inherent order, such as types of institution or subject specialisation. They do not capture preference ranking or ordering among categories. Therefore, a nominal scale does not correspond to the procedure described in the question.
Option B:
Rating scales ask respondents to indicate the degree of agreement, satisfaction or intensity on a continuum, such as from “strongly agree” to “strongly disagree.” Ratings express intensity rather than an ordered list of multiple items relative to each other. Hence, rating is not the best completion for the stem.
Option C:
A ranking scale records positions of items like most preferred to least preferred, allowing the researcher to see relative standing among options. This is different from measuring equal intervals or absolute amounts. Since the question describes ordering items by preference, ranking scale correctly captures the intended idea.
Option D:
An interval scale assumes equal distances between successive points and enables meaningful addition and subtraction, such as in temperature measurement. It is not defined by asking respondents to order a list of options. Therefore, interval is not the appropriate term here.
Comment Your Answer
Please login to comment your answer.
Sign In
Sign Up
Answers commented by others
No answers commented yet. Be the first to comment!