The Likert scale is a widely used attitude measurement technique in which respondents indicate their degree of agreement or disagreement with statements, typically on a five- or seven-point ordered scale. Responses such as “strongly agree,” “agree,” “neutral,” “disagree” and “strongly disagree” are assigned numerical values that can be summed to yield an overall attitude score. Although the data are ordinal, researchers often treat them as approximately interval for many statistical analyses. Because the stem clearly describes an ordered agreement continuum used to measure attitudes, this is known as a Likert scale.
Option A:
Semantic differential scales present bipolar adjective pairs (such as good–bad, strong–weak) and ask respondents to indicate their position between the two on a series of semantic dimensions. While they also use ordered response categories, they focus on underlying connotative meanings rather than levels of agreement with statements. Thus, semantic differential is not the best match for the scale described in the stem.
Option B:
Guttman scales, also called cumulative scales, arrange items so that agreement with a stronger statement implies agreement with all weaker statements in the set. They require a specific hierarchical structure among items, which is not implied by the simple agreement continuum in the question. Therefore, Guttman is not the correct answer.
Option C:
Thurstone scales rely on expert judges to assign scale values to attitude statements, which are then presented to respondents who indicate which statements they agree with. The scoring procedure differs significantly from the straightforward ordered agreement options mentioned in the stem. As such, Thurstone scaling is not the appropriate label here.
Option D:
Likert scales are favoured for their simplicity in construction and administration, requiring only statements and ordered response alternatives. Because the stem focuses on measuring attitudes via agreement levels on a response continuum, the term Likert scale accurately completes the statement.
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