Spiral of silence theory explains why individuals may remain silent when they perceive their opinion as being in the minority. They fear social isolation and therefore do not speak,which in turn strengthens the appearance of majority opinion. The stem mirrors this mechanism. Hence spiral of silence is the correct answer.
Option A:
Two step flow focuses on opinion leaders passing messages,not on silence of minorities.
Option B:
Uses and gratifications sees audiences as actively choosing media for needs fulfilment.
Option C:
Therefore spiral of silence is the best match because it specifically links minority silence to fear of isolation.
Option D:
Cultivation theory concerns the cumulative impact of long term television viewing on perceptions of reality.
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