Persuasive communication attempts to influence attitudes,beliefs or behaviours of the audience. Advertisements are designed to make people prefer and purchase specific brands by highlighting benefits or using emotional appeals. Therefore,they primarily illustrate the persuasive function of communication.
Option A:
Informative communication aims mainly to share neutral facts,which may occur in some public notices but is not the main goal of commercial advertising.
Option B:
Persuasive messages use arguments,appeals and repetition to convince audiences,which fits the behaviour of advertisements in the stem,making option B correct.
Option C:
Ceremonial communication focuses on social rituals,such as welcome speeches,which differ from persuasive marketing messages.
Option D:
Exploratory communication involves seeking new information or ideas,rather than trying to change others’ choices.
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