Communication as ritual thinker – UGC NET Question

James W. Carey advanced the ritual view of communication,emphasising that communication is a symbolic process in which reality is produced,maintained and repaired through shared participation. He contrasted this with the transmission view that focuses on sending information over distance. The stem closely summarises this ritual conception,so Carey is the appropriate completion.

Option A:
Carey's work highlights how activities such as reading a newspaper or attending ceremonies bind communities together by reaffirming shared values. This participation oriented approach is exactly what the question refers to,which supports Option A.

Option B:
Shannon is primarily associated with the mathematical model that emphasises signal transmission,noise and channel capacity rather than ritual participation.

Option C:
Berlo is known for the SMCR model focusing on source,message,channel and receiver but did not articulate the ritual view in the same way.

Option D:
Lasswell is famous for the formula "Who says what in which channel to whom with what effect,"which reflects a transmission perspective,not a participation based ritual view.