Mission LiFE is conceptualised as a mass movement to encourage individuals and communities to adopt mindful and deliberate utilisation of resources. It aims to reduce wasteful consumption, promote sustainable habits and align everyday choices with environmental protection. By focusing on behaviour change, it links climate action with lifestyle, making every citizen a stakeholder in development that respects planetary limits. This approach integrates environmental responsibility into daily life rather than treating it as a separate technical domain. (NITI Aayog)
Option A:
This option correctly captures the central idea of Mission LiFE, which emphasises changing lifestyles and consumption patterns to reduce environmental footprints. It recognises that climate and environmental challenges are not only about technology and policy but also about how people live, consume and conserve. The focus is on positive, practical actions that ordinary people can take without sacrificing development aspirations.
Option B:
This option is incorrect because Mission LiFE is not about expanding fossil-fuel based thermal power; in fact, it encourages reduced dependence on carbon-intensive choices. Large thermal power projects may be part of the overall energy mix today, but they are not the focus of LiFE’s behavioural campaign. Linking LiFE only with thermal capacity would ignore its demand-side orientation.
Option C:
Direct cash transfers may be used in some welfare schemes, but LiFE is built around nudging and enabling sustainable behaviours rather than unconditional cash benefits. The initiative stresses awareness, community mobilisation and enabling green choices, not income support independent of environmental performance. Therefore, this description misses the programme’s core philosophy.
Option D:
Replacing environmental laws with purely voluntary corporate codes would weaken regulatory safeguards and is not the intent of LiFE. The initiative complements, rather than substitutes, environmental regulations by mobilising citizens and communities. Its emphasis is on shared responsibility and lifestyle shifts, not deregulation.
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