UGC NET Questions (Paper – 1)

Westley and MacLean's model highlights that communication becomes interactive when receivers send feedback to the original source. This feedback allows adjustment and continuous exchange. The stem refers to feedback converting communication into a more dynamic process,which is best described as interactive.

Option A:
One way communication lacks feedback and therefore remains linear.

Option B:
Interactive communication recognises that receivers actively respond,making this option correct.

Option C:
Mechanical refers to technical aspects rather than relational exchange.

Option D:
Ritualistic emphasises symbolic ceremonies,not feedback loops.

Mass communication involves transmitting messages from a single source to large,heterogeneous and dispersed audiences through technological media. A television station sending programmes to millions simultaneously is a classic one to many pattern. Thus the situation in the stem clearly represents mass communication.

Option A:
Interpersonal communication is limited to a few people in direct interaction and cannot describe a nationwide TV broadcast.

Option B:
Mass communication relies on institutional senders and technical channels like TV towers,satellites and cable networks,making this option correct for the described scenario.

Option C:
Group communication involves face to face interaction among a small number of participants,not a mass audience.

Option D:
Intrapersonal communication is internal thinking and has nothing to do with broadcast media.