UGC NET Communication Short Forms
| Shortform | Full Form | Meaning / Where used |
|---|
| UGC | University Grants Commission | Exam context (higher education communication) |
| NET | National Eligibility Test | Exam name |
| JRF | Junior Research Fellowship | Exam outcome (research communication too) |
| NTA | National Testing Agency | Conducting body |
| CBT | Computer Based Test | Exam mode |
| MCQ | Multiple Choice Questions | Practice format |
| PYQ | Previous Year Questions | Previous Year Questions |
| PDF | Portable Document Format | Notes/handouts format |
| PPT | PowerPoint Presentation | Presentation communication tool |
| AV | Audio-Visual | Teaching + communication aids |
Core Concepts Communication
| Shortform | Full Form | Meaning / Where used |
|---|
| IPC | Interpersonal Communication | One-to-one communication |
| IC | Intrapersonal Communication | Self-talk / internal thinking |
| GC | Group Communication | Small group interaction |
| OGC | Organisational Communication | Communication inside an organisation |
| F2F | Face-to-Face | Direct communication setting |
| CMC | Computer-Mediated Communication | Communication via computers/internet |
| SNS | Social Networking Sites | Social media communication context |
| SM | Social Media | Online platforms for communication |
| IM | Instant Messaging | Real-time text communication |
| SMS | Short Message Service | Mobile text communication |
| MMS | Multimedia Messaging Service | Text + image/audio/video message |
| e-Com | Electronic Communication | Online/digital communication |
| VC (Video) | Video Conferencing | Online meeting communication |
| FAQ | Frequently Asked Questions | One-way info sharing format |
| Q&A | Question and Answer | Interactive communication format |
| FYI | For Your Information | Informal communication note |
| Shortform | Full Form | Meaning / Where used |
|---|
| SMCR | Source–Message–Channel–Receiver | Berlo’s model shortcut (very commonly used) |
| SMCRE | Source–Message–Channel–Receiver–Effect | Adds “effect” to basic flow |
| 5W | Who–Says What–In Which Channel–To Whom–With What Effect | Lasswell’s model in “5W” style |
| ABX | ABX Model (Newcomb) | Focus on attitude balance between A–B–X |
| HNT | Hypodermic Needle Theory | Media effect: powerful direct influence idea |
| MBT | Magic Bullet Theory | Same “direct effect” idea as hypodermic needle |
| TSF | Two-Step Flow (of Communication) | Media → opinion leaders → public |
| UGT | Uses and Gratifications Theory | Audience is active; uses media for needs |
| AST | Agenda Setting Theory | Media influences “what to think about” |
| ELM | Elaboration Likelihood Model | Persuasion: central vs peripheral route |
| KISS | Keep It Simple, Stupid | Communication clarity principle mnemonic |
| 7Cs | 7 Cs of Communication | Clear, concise, concrete, correct, coherent, complete, courteous |
| Shortform | Full Form | Meaning / Where used |
|---|
| GD | Group Discussion | Group communication practice |
| PI | Personal Interview | One-to-one interaction |
| FGD | Focus Group Discussion | Group-based opinion sharing (also used in research) |
| PRS | Presentation Skills | Public speaking/presentation strategy |
| QTP | Questioning Techniques in Pedagogy | Classroom interaction strategy |
| TBR | Tone–Body language–Response | Practical communication checklist in speaking |
| Shortform | Full Form | Meaning / Where used |
|---|
| CRF | Communication–Response–Feedback | Cycle idea (message → response → feedback) |
| S–R | Sender–Receiver | Basic communication pair in many diagrams |
| ENC | Encoding | Converting idea into message (process step) |
| DEC | Decoding | Interpreting message (process step) |
| N (Noise) | Noise | Disturbance/barrier during communication |
| FB | Feedback | Receiver response that completes cycle |
| 3V | Verbal–Vocal–Visual | Often used in speaking/nonverbal context |
| Shortform | Full Form | Meaning / Where used |
|---|
| TV | Television | Mass media channel |
| AIR | All India Radio | Indian radio broadcasting example |
| DD | Doordarshan | Indian TV broadcasting example |
| FM | Frequency Modulation | Radio broadcasting type |
| AM | Amplitude Modulation | Radio broadcasting type |
| DTH | Direct-To-Home | Satellite TV delivery |
| TRP | Television Rating Point | TV audience measurement term |
| GRP | Gross Rating Point | Advertising reach measurement term |
| CPM | Cost Per Mille | Ad cost per 1000 impressions |
| PSA | Public Service Advertisement | Awareness/public welfare message |
| Shortform | Full Form | Meaning / Where used |
|---|
| AIDA | Attention–Interest–Desire–Action | Classic persuasion/advertising sequence |
| DAGMAR | Defining Advertising Goals for Measured Advertising Results | Advertising objective model |
| USP | Unique Selling Proposition | Key “unique benefit” of product/message |
| IMC | Integrated Marketing Communication | Coordinated messaging across channels |
| ATL | Above The Line | Mass media advertising (TV, radio, etc.) |
| BTL | Below The Line | Direct/targeted promotion (events, etc.) |
| TTL | Through The Line | Mix of ATL + BTL approach |
| B2B | Business to Business | Communication between businesses |
| B2C | Business to Consumer | Business communication to customers |
| CTA | Call To Action | “Do this now” message element |
| Shortform | Full Form | Meaning / Where used |
|---|
| OTT | Over-The-Top | Streaming via internet (Netflix-type) |
| IPTV | Internet Protocol Television | TV delivered over internet protocol |
| VoIP | Voice over Internet Protocol | Internet calling (audio communication) |
| URL | Uniform Resource Locator | Web address in online communication |
| WWW | World Wide Web | Web-based communication platform |
| AI | Artificial Intelligence | AI tools in communication/media context |
| UX | User Experience | Communication clarity in digital interfaces |
| UI | User Interface | Visual communication layer of apps/sites |
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