Longitudinal design involves collecting data from the same participants at two or more points in time, sometimes spanning years, in order to track developmental trends or changes in behaviours and attitudes. This design is particularly valuable for understanding trajectories and causal processes that unfold over time. It can be prospective, following participants into the future, or retrospective, using historical records. Because the stem refers to repeatedly studying the same individuals or groups over an extended period to observe changes, longitudinal design is the correct term.
Option A:
Cross-sectional design gathers data from different individuals at a single point in time, comparing groups such as age cohorts, but it cannot directly reveal within-person change over time. Therefore, cross-sectional design does not fit the longitudinal focus described in the stem.
Option B:
Case study design examines a bounded case such as an individual, institution or programme in depth, often at one or a few time points. While some case studies can be longitudinal, the term case study alone does not specifically denote repeated measurements over an extended period, so it is not the best answer.
Option C:
Longitudinal designs can be demanding in terms of time, cost and participant retention, but they provide powerful insights into stability, change and developmental sequences that are not accessible through one-time measurements. This central feature of observing change over time aligns exactly with the question.
Option D:
Experimental design is characterised by manipulation of independent variables and control over extraneous variables to test causal hypotheses, and may be either cross-sectional or longitudinal. The stem, however, highlights repeated observations over time rather than manipulation, so experimental design is not the correct completion.
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