Grapevine communication spreads through informal contacts and conversations,often moving news and rumours quickly across the organisation. Its messages may travel faster than formal circulars. Hence one important feature of the grapevine is high speed.
Option A:
Formality is low in grapevine channels,so formality is not a key positive feature.
Option B:
Speed explains why managers must pay attention to rumours,as they can influence attitudes rapidly,making option C correct.
Option C:
Cost is usually low but is not the most discussed characteristic in theory.
Option D:
Accuracy is often questionable in grapevine communication,so it is not typically highlighted as a strength.
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