The two step flow model proposes that media messages often first influence opinion leaders,who then pass their interpretations to others through interpersonal communication. In the stem,radio news reaches villagers via the respected teacher. This is a classic example of two step flow.
Option A:
Two step flow highlights the mediating role of opinion leaders between mass media and audience behaviour,making this option correct.
Option B:
Hypodermic models treat audiences as directly and uniformly influenced,ignoring intermediary leaders.
Option C:
Agenda setting deals with how media highlight certain issues rather than with interpersonal relaying.
Option D:
Cultivation theory examines long term exposure effects,not leader mediated transmission.
Comment Your Answer
Please login to comment your answer.
Sign In
Sign Up
Answers commented by others
No answers commented yet. Be the first to comment!