Option C – mass communication Mass communication involves transmitting messages to large, heterogeneous audiences through media such as television, radio, newspapers or online platforms. Educational broadcasts produced for wide audiences of students and teachers fall into this category. The sender may be a single agency, but the receivers are numerous and geographically scattered. Therefore, using television or radio to deliver lessons to many learners is an example of mass communication in education.
Option A:
Option A, interpersonal communication, usually refers to face-to-face interaction between two or a few individuals, characterized by direct feedback and personal contact. This is quite different from broadcasting to large, anonymous audiences via television or radio. Thus, interpersonal communication does not fit the description given.
Option B:
Option B, intrapersonal communication, is communication within oneself, such as self-talk or internal reflection. It does not involve transmitting lessons to others and therefore cannot describe educational broadcasting.
Option C:
Option C, mass communication, captures the key features mentioned in the stem: large audience, dispersed locations and use of mass media technologies. Educational television and radio programmes are classic forms of such communication. For this reason, mass communication is the correct term.
Option D:
Option D, group communication, typically denotes interaction within a small group where members can easily respond to each other, like a committee meeting or classroom discussion. Although television viewers may be in small groups at home, the broadcast itself is not a small-group exchange. Hence, group communication is not the best label here.
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