Two step flow opinion leaders – UGC NET Question

The two step flow model proposes that media messages first influence opinion leaders,who then transmit interpretations to others in their social networks. Thus,media effects are not entirely direct but mediated through interpersonal communication. The stem's description of opinion leaders passing messages clearly refers to this model.

Option A:
Magic bullet theory assumes direct,uniform effects on all members of the audience and does not emphasise opinion leaders.

Option B:
Cultivation theory deals with long term exposure shaping perceptions of reality rather than interpersonal relaying.

Option C:
Spiral of silence focuses on people withholding minority opinions due to fear of isolation.

Option D:
Because the question stresses mediation through opinion leaders,the two step flow model is the correct answer.