Persuasive function campaign – UGC NET Question

Persuasive communication aims to change attitudes,beliefs or behaviours of the audience. A campaign encouraging people to quit smoking clearly seeks behavioural change for health reasons. It goes beyond merely informing and attempts to convince viewers to act. Therefore it performs a persuasive function.

Option A:
Informative messages provide knowledge but may not directly seek attitude or behaviour change.

Option B:
Persuasive appeals often use emotional and rational arguments together,making option B the best match.

Option C:
Ritualistic or ceremonial communication focuses on maintaining social bonds through formal rituals,not behaviour change.

Option D:
Phatic communication maintains social contact through small talk rather than advocating lifestyle changes.