Osgood schramm circularity – UGC NET Question

The Osgood–Schramm model introduces a circular representation in which participants continuously encode,decode and interpret messages. Each person alternates roles as sender and receiver,so communication is not one directional. The stem emphasises this mutual role sharing,so circular is the right term.

Option A:
Linear models show messages flowing in a straight line from sender to receiver without returning.

Option B:
Circular communication highlights ongoing exchanges and adjustments,making this option appropriate.

Option C:
One step refers to one step flow in media effects (direct influence),not to the cyclical sender receiver role switching described in this model.

Option D:
Vertical communication describes direction in hierarchies (top down/bottom up),not the circular encoding decoding process in Osgood–Schramm.