Medium as message idea – UGC NET Question

Marshall McLuhan's famous phrase "the medium is the message" suggests that the form and technology of the medium have more lasting influence on society than the specific content they carry. The stem cites this exact phrase,with one word missing. Therefore message is the correct completion.

Option A:
McLuhan argued that each medium restructures human perception and social organisation in distinctive ways. For example,television emphasises visual simultaneity,while print emphasises linear,logical thinking. This idea explains why he treats the medium itself as the message.

Option B:
Channel is a general term in communication models and does not capture the strong claim McLuhan makes about structural impact.

Option C:
Noise refers to interference in transmission and is unrelated to the notion that the medium itself conveys a powerful meta message.

Option D:
Context denotes surrounding circumstances but does not adequately express the transformative power attributed to media technologies in McLuhan's work.