Media use gratifications – UGC NET Question

Uses and gratifications theory states that audiences actively choose media to satisfy specific needs and gratifications. Students selecting a forum for quick expert responses are motivated by their need for efficient clarification. Thus they use the medium for the gratifications it provides.

Option A:
Structural constraints may limit choices but do not explain the active selection based on benefits.

Option B:
Gratifications refer to the needs/benefits users seek from media,like quick clarification,so this option fits.

Option C:
Rituals focus on participation and shared experiences but do not capture the functional choice here.

Option D:
Noise refers to interference,not motivation for choosing a channel.