Media richness classroom – UGC NET Question

Media richness theory states that channels differ in their capacity to carry multiple cues,provide immediate feedback and adapt messages. Face to face communication is considered a rich medium because it allows verbal and non verbal cues,questions and clarification. Using it for complex grievances reflects preference for a rich medium.

Option A:
Lean media,like simple memos,are suitable for routine messages but not for emotionally charged or complex issues.

Option B:
Rich media help reduce ambiguity by offering more information,making this option correct.

Option C:
Asynchronous refers to timing rather than cue capacity.

Option D:
Mechanical focuses on technical aspects,not richness of cues.