Media function cultural transmission – UGC NET Question

Cultural transmission refers to the process by which media and other institutions pass on norms,values and traditions from one generation to the next. Children learn many behaviours and expectations from TV programmes. The stem clearly refers to this learning of social norms,so cultural transmission is the correct answer.

Option A:
Cultural transmission (media socialisation) is about passing norms,values and traditions to audiences,especially younger generations.

Option B:
Gatekeeping is the selection and filtering of information before publication,not value teaching.

Option C:
Surveillance is about informing people of events,not necessarily socialising them.

Option D:
Economic function concerns advertising and market activity,not the teaching of traditions.