Mass communication example – UGC NET Question

Mass communication reaches large,heterogeneous audiences separated by time and space through media such as television,radio and newspapers. A national educational programme telecast to millions fits this description exactly. The flow is typically one-to-many and feedback is limited or delayed. Therefore,the correct term is mass communication.

Option A:
In mass communication,the message is designed for a broad audience rather than a specific individual or small group. The TV example in the stem fits this pattern,so mass is the appropriate choice.

Option B:
Interpersonal communication would involve direct contact between a small number of individuals rather than a nationwide broadcast.

Option C:
Intrapersonal communication concerns communication within an individual’s mind,not a programme sent to many people.

Option D:
Horizontal communication usually refers to message flow between peers within an organisation,not to broadcast media.