Communication and Attitude Change – UGC NET Question

Persuasion in educational settings depends on the perceived credibility of the teacher, the quality of reasoning and the relevance of the message to learners’ concerns. When students trust the source, encounter coherent arguments and see how ideas relate to their goals, they are more likely to reconsider attitudes.

Option A:
Option A, mechanical repetition, may lead to boredom or superficial memorisation but rarely produces genuine attitudinal change because it neglects reasoning and personal relevance.

Option B:
Option B is correct because it combines credible source, logical arguments and clear links to students’ needs—key elements for ethical and effective attitude change.

Option C:
Option C relies on threats and punishment, which might force short-term compliance but usually produce resentment rather than internal attitude change.

Option D:
Option D ignores students’ prior beliefs and experiences; messages that do not connect with existing mental frameworks are less likely to be processed deeply and change attitudes.