Agenda setting issue salience – UGC NET Question

Agenda setting theory states that media may not tell people what to think,but they are very successful in telling people what to think about. Repeated coverage makes certain issues appear more important. The stem mentions exactly this shift in perceived importance. Thus agenda setting is the correct term.

Option A:
Gatekeeping involves selecting which stories to publish,not their long term salience.

Option B:
Therefore agenda setting best fits the description because it explains how repeated emphasis raises an issue’s perceived importance.

Option C:
Surveillance refers to informing audiences about events and conditions,but not specifically to importance ranking.

Option D:
Entertainment focuses on diversion and enjoyment rather than issue prominence.