Agenda setting issue focus – UGC NET Question

Agenda setting refers to the ability of media to influence which issues people think are important by giving them frequent and prominent coverage. The stem describes exactly this rise in perceived importance due to continuous coverage of water scarcity. Therefore the media are performing an agenda setting role.

Option A:
Gatekeeping involves selecting which stories to publish,but agenda setting concerns the emphasis placed on them after selection.

Option B:
Agenda setting is about increasing issue salience through repeated prominent coverage,which is why people start ranking water scarcity as the top problem.

Option C:
Framing deals with how an issue is presented,not whether it is seen as most important.

Option D:
Diffusion relates to the spread of innovations and ideas,not prioritisation of public problems.