An institutional website serves as the official digital face of the organisation. It should provide structured information about courses, eligibility, fee structures, faculty, facilities and procedures. Downloadable forms and clear contact channels help students complete processes efficiently. Hence, a focus on accurate and accessible academic information is the most appropriate feature set.
Option A:
This option correctly emphasises transparency and service orientation. When prospective students can easily find reliable details, confusion is reduced and the institution appears more credible. User-friendly navigation and up-to-date content further strengthen ICT-based communication.
Option B:
Anonymous chat rooms used only for casual talk would not fulfil the informational role expected of an official site. They might even harm the institution’s reputation if not moderated.
Option C:
A site that only promotes products without academic relevance behaves more like an e-commerce portal than a university gateway. It fails to address the informational needs of students and other stakeholders.
Option D:
Random photos with no context do not convey institutional identity or academic offerings. They may confuse visitors and suggest poor ICT governance.
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