UGC NET Questions (Paper – 1)

Mass communication involves institutional sources sending messages through technological channels to large,heterogeneous and dispersed audiences. A news channel broadcasting election results fits all these features. The audience includes many unknown viewers across the country. Hence mass communication is the correct term.

Option A:
Interpersonal communication involves few participants and usually face to face contact,which is absent here.

Option B:
Mass communication is one-to-many,mediated through TV/technology,and reaches a large dispersed audience,so election-result broadcasting fits it.

Option C:
Group communication refers to small coordinated discussions,rather than national broadcasts.

Option D:
Organisational communication concerns internal interactions within an institution,not public media messages.

In mass communication,a single sender reaches a large,anonymous audience through media like TV. Audience reactions usually come through ratings,letters or social media after some time. This feedback is not immediate or fully representative,so it is limited and delayed.

Option A:
Immediate and direct feedback occurs more in face-to-face or interactive online communication than in traditional broadcasting.

Option B:
Limited and delayed feedback explains why mass communicators must rely on indirect measures of audience response,making option C correct.

Option C:
Rich and simultaneous feedback belongs to highly interactive situations,such as live seminars or video conferences.

Option D:
Two way and continuous feedback characterises transactional interpersonal communication more than one-to-many broadcasting.

Mass communication occurs when a single source sends messages to large,diverse and geographically dispersed audiences through media such as TV or radio. A national educational telecast reaches millions at the same time. This fits the one to many pattern of mass communication.

Option A:
Interpersonal communication usually involves direct interaction between a small number of people,not millions.

Option B:
Intrapersonal communication is inner self talk and does not involve TV broadcasts.

Option C:
Therefore mass is the most accurate description of the situation.

Option D:
Group communication involves face to face interaction within a small group,rather than using mass media.