Quantitative research emphasises numerical measurement of variables and uses statistical methods to summarise and analyse data. It often relies on structured instruments, large samples and objective procedures to test hypotheses or estimate population parameters. This approach is typically associated with the positivist paradigm and seeks to produce generalisable findings. Therefore, research that focuses on numerical data and statistical analysis is correctly called quantitative research.
Option A:
Qualitative research explores meanings, experiences and processes through non-numerical data such as interviews and observations. It does not primarily rely on numerical measurement and statistical analysis, so it does not match the stem.
Option B:
Option B, quantitative research, is designed to quantify relationships, differences or trends, often using descriptive and inferential statistics. Variables are operationalised in measurable units, and results are expressed in numbers like percentages or means. This aligns closely with the description, making this option correct.
Option C:
Narrative research focuses on collecting and analysing stories or life histories and is usually qualitative in nature. Its main concern is understanding narrative structure and meaning, not numerical data.
Option D:
Ethnographic research is a qualitative strategy involving immersion in a cultural setting to understand shared practices and meanings. Although it may generate some counts, it is not primarily numerical and statistical in orientation, so it is not the right answer.
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