UGC NET Questions (Paper – 1)

The reception approach treats audiences as active interpreters who decode media texts based on their social position,culture and experiences. As a result,the same programme or article can generate multiple meanings in different groups. The stem describes this variation in interpretation,so reception is the appropriate term.

Option A:
Reception studies often examine how class,gender and culture influence reading of media texts and emphasise negotiated or oppositional readings. This focus on audience meaning making clearly aligns with Option C.

Option B:
Transmission approaches emphasise sending information from A to B and often assume a single preferred meaning,which does not capture diverse audience interpretations.

Option C:
Functionalist views focus on the roles media play in maintaining social order rather than detailed decoding practices.

Option D:
Behaviourist perspectives emphasise observable stimulus response patterns and downplay complex symbolic interpretation.