Mass media like television, radio and online streaming are particularly powerful for disseminating information to a wide audience. In education, they enable delivery of lectures, documentaries and educational programmes to learners who are separated by distance or time. The standardization of content ensures that all viewers receive the same core message, supporting large scale educational initiatives such as open schooling or awareness campaigns.
Option A:
Option A suggests face to face interaction, which mass media generally cannot provide. Interaction is often limited or mediated, and the communication tends to be one way from source to audience.
Option B:
Option B correctly identifies the strengths of mass media in reaching many learners across regions. It captures the capacity for wide distribution and standard content, which is especially useful in distance education and public education campaigns.
Option C:
Option C claims that media remove the need for teachers, which is unrealistic. Teachers are still needed to guide, motivate, clarify doubts and contextualize content delivered by mass media.
Option D:
Option D assumes that using mass media can guarantee identical learning outcomes for all learners, ignoring individual differences, prior knowledge and learning conditions. No medium alone can ensure uniform achievement.
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