A focus group discussion is a qualitative technique where 6 to 12 participants share their views on a specific topic in an interactive setting. The moderator introduces questions or themes and facilitates conversation, encouraging participants to respond not only to questions but also to each other. This group interaction generates rich data on perceptions, attitudes and social dynamics.
Option A:
This option incorrectly describes one to one interviewing, which is a different technique. Focus groups rely on multiple participants interacting simultaneously, not individual sessions.
Option B:
This option accurately conveys the essence of focus groups, namely small group discussion facilitated by a moderator. It highlights both the group size and the guided but relatively open format.
Option C:
This option contradicts the basic idea of a focus group. The method is intentionally designed to stimulate interaction among participants; if interaction were completely avoided, it would no longer be a focus group but a set of isolated responses.
Option D:
This option describes use of a highly structured yes/no questionnaire, which is typical of a survey with fixed responses. Focus groups instead rely on relatively open-ended discussion rather than ticking pre-coded answers.
Comment Your Answer
Please login to comment your answer.
Sign In
Sign Up
Answers commented by others
No answers commented yet. Be the first to comment!