UGC NET Questions (Paper – 1)

The mobilisation function of mass communication involves encouraging people to take collective action for social,political or developmental goals. Campaigns that urge citizens to vote are designed to motivate participation in the democratic process. They go beyond informing and explicitly seek action. Thus they illustrate the mobilisation function.

Option A:
Diversion or entertainment emphasises enjoyment,not civic responsibility.

Option B:
Gatekeeping relates to selecting which stories are published or broadcast,not to urging collective action.

Option C:
Surveillance provides information about events and conditions but does not necessarily call for participation.

Option D:
Mobilisation media messages call on people to behave in certain ways for shared goals,making option D correct for the example in the stem.