UGC NET Questions (Paper – 1)

The final part of Lasswell's formula,"with what effect," focuses on the consequences of communication. It asks what changes occur in knowledge,attitudes or behaviour as a result of the message. These changes are the outcomes or effects of communication. Hence,the phrase refers to the outcome of communication.

Option A:
Channel is already covered in the phrase "in which channel" and denotes the medium,not the consequences.

Option B:
The outcome reflects whether the communicator achieved the intended impact on the audience,making option B the precise meaning of "with what effect."

Option C:
Sender is represented by "Who,"so it cannot be the meaning of the last phrase.

Option D:
Noise is not part of Lasswell's formula and instead comes from other models such as Shannon–Weaver.

Lasswell's famous formula asks "Who says what,in which channel,to whom,with what effect." In this structure,"Who" points to the originator of the message. That originator is the communicator or sender who decides on content and purpose. Therefore,"communicator" correctly captures the role indicated by "Who" in the formula.

Option A:
The message is represented by the phrase "says what" in Lasswell's formula,not by "Who." Treating "Who" as message would confuse the source with the content. Hence this option does not match the theoretical framework.

Option B:
The communicator is the person or organisation that initiates the message and chooses what to say. Lasswell's model begins with this actor because all other elements depend on the communicator's choices. Thus "communicator" is the most accurate completion of the stem.

Option C:
The channel is represented in the formula by the phrase "in which channel" and relates to the medium of transmission. It is clearly separate from "Who."

Option D:
The effect is referred to in the final part "with what effect" and describes outcomes,not the initial actor. So it cannot be the meaning of "Who."