Qualitative research is concerned with how individuals interpret and make sense of their world. It typically employs methods like interviews, observations and document analysis to capture rich, descriptive data. Studies are often conducted in natural settings to preserve context. Therefore, focusing on meanings and experiences is a hallmark of qualitative approach.
Option A:
Option A describes quantitative research, which uses numerical data and statistical techniques. While valuable, it is conceptually different from qualitative inquiry.
Option B:
Option B correctly emphasizes subjective meanings, participant perspectives and naturalistic context. These features align with interpretivist and constructivist orientations that underpin qualitative research. The aim is depth of understanding rather than numerical generalization.
Option C:
Option C again refers to quantitative research, where large random samples help achieve statistical generalization. Qualitative work usually relies on smaller, purposively selected samples.
Option D:
Option D suggests avoiding contact with participants, which is contrary to most qualitative designs. Qualitative researchers often engage closely with participants to co construct understanding.
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