Cluster sampling involves dividing the population into natural groups, or clusters, such as schools, villages or classes, and then randomly selecting some of these clusters for inclusion in the sample. All or many members within chosen clusters are then studied. This method is often used when a complete list of individuals is difficult to obtain but a list of groups is available. Since the stem describes selecting intact groups like schools as sampling units, cluster sampling is the correct term.
Option A:
Simple random sampling selects individual units from the entire population so that each has an equal chance of inclusion, without grouping them into clusters. It does not specifically use intact groups as the units of selection, so it does not match the situation in the stem.
Option B:
Stratified random sampling first divides the population into homogeneous strata based on characteristics such as gender or region and then draws random samples from each stratum. The primary aim is proportional representation of strata, not sampling intact groups as units. Therefore, stratified random sampling is not the best answer here.
Option C:
Cluster sampling is particularly useful when the population is geographically dispersed, because studying selected clusters reduces travel and administrative costs. However, it may increase sampling error compared to simple random sampling. The defining feature of using intact groups matches the description in the question.
Option D:
Quota sampling is a non-probability technique in which researchers fill predetermined quotas for subgroups using convenience procedures, not random selection of clusters. It does not require intact groups such as schools to be the sampling units, so quota is not appropriate.
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