UGC NET Questions (Paper – 1)

Mass communication reaches large numbers of people who differ in age,occupation,education and interests. This means the audience is heterogeneous. It is also spread over wide geographic areas. Therefore large and heterogeneous best describes the mass audience.

Option A:
Small and homogeneous groups are more typical in face to face or group communication settings,not in mass media contexts.

Option B:
Mass communication audiences are typically large and diverse,so “large and heterogeneous” best captures their nature.

Option C:
In mass communication,the sender rarely knows each individual personally,so individually known is inaccurate.

Option D:
Audiences may be geographically dispersed and not gathered in one place,so being physically present is not necessary.