UGC NET Questions (Paper – 1)

In mass communication,a single sender reaches a large,anonymous audience through media like TV. Audience reactions usually come through ratings,letters or social media after some time. This feedback is not immediate or fully representative,so it is limited and delayed.

Option A:
Immediate and direct feedback occurs more in face-to-face or interactive online communication than in traditional broadcasting.

Option B:
Limited and delayed feedback explains why mass communicators must rely on indirect measures of audience response,making option C correct.

Option C:
Rich and simultaneous feedback belongs to highly interactive situations,such as live seminars or video conferences.

Option D:
Two way and continuous feedback characterises transactional interpersonal communication more than one-to-many broadcasting.

Statements A, B, C and E correctly describe features of mass communication, while D is incorrect. A is true because mass communication generally uses technological media such as television, radio or online platforms to address large and diverse audiences. B is true as feedback in mass communication is often delayed or indirect, making the flow largely one-way. C is true since media organisations and institutions typically act as communicators. E is true because gatekeeping refers to the editorial process of selecting and shaping content. D is wrong because mass communication does not “always” provide real-time personalised messages to each individual; such personalisation is limited and not a defining property, so D only is the wrong statement.

Option A:
Option A, which selects A and D only, mistakenly treats A as an incorrect statement even though it accurately reflects the technological and large-audience nature of mass communication. By including a true statement as wrong, this option becomes logically inconsistent. Therefore, A and D only cannot be accepted.

Option B:
Option B groups B, D and E as wrong, but both B and E are correct descriptions: B notes the limited immediate feedback common in mass communication, and E explains gatekeeping. Labelling these as wrong misrepresents mass media theory. Thus, B, D and E only is not a valid option.

Option C:
Option C singles out D only, correctly identifying the statement that exaggerates the degree of real-time personalisation in mass communication. Because all the other statements describe accepted features, isolating D as the sole wrong statement is accurate. Hence, D only is the correct answer.

Option D:
Option D treats C and D as wrong, but C is a correct observation that institutions, rather than lone individuals, usually function as communicators in mass media. Including C among wrong statements means this option cannot be reconciled with standard understanding of mass communication. Therefore, C and D only is not acceptable.