The Meendum Manjappai campaign encourages citizens to shift from disposable plastic carry bags to durable cloth bags. By making cloth bags easily available at subsidised rates through vending machines, the initiative reduces both cost and convenience barriers. This supports state and national efforts to curb single-use plastics and fosters a culture of reuse. The campaign thus links local behavioural change with broader environmental regulations.
Option A:
This option correctly reflects the core objective of the campaign, which is to popularise reusable bags as an alternative to single-use plastics. It recognises the behavioural and accessibility aspects of the policy.
Option B:
This option is incorrect because the campaign does not discourage waste segregation; in fact, reducing single-use plastics can complement better waste management, including segregation and recycling.
Option C:
The vending machines dispense cloth bags, not plastic products. The idea is to replace plastics, not promote their sale.
Option D:
While tourists might also use the bags, the campaign is aimed at the general public’s daily shopping habits, not just decorative souvenirs. Focusing only on tourism would miss its main behavioural goal.
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