Persuasive communication for educational change – UGC NET Question

Statements A, B and D are correct, whereas C is incorrect. A is true because credible communicators who use accurate data are more likely to influence learners’ attitudes. B is true since appropriate emotional appeals can make messages more engaging and memorable when combined with rational reasons. D is true because inviting learners into dialogue and participatory activities increases ownership of change initiatives. C is false as effective persuasive communication often connects with existing values and beliefs rather than ignoring them.

Option A:
Option A lists A and B only and leaves out D, ignoring the important role of dialogue and participation in strengthening commitment to educational change. Without D, the approach looks more top-down and less interactive. Therefore A and B only does not present the full set of correct statements.

Option B:
Option B brings together A, B and D, highlighting credibility, cognitive and emotional appeals and participatory dialogue while rejecting the narrow view in C. Since it contains all and only the correct statements about persuasive communication in education, A, B and D only is the right answer.

Option C:
Option C includes B and D only and omits A, failing to acknowledge the foundational role of source credibility and evidence-based messaging. Even though B and D are correct, excluding A makes this combination incomplete. Hence B and D only cannot be accepted.

Option D:
Option D treats A, B, C and D as all correct, but it wrongly includes C, which suggests avoiding references to learners’ values. Because C contradicts effective persuasive practice, this option mixes a false statement with true ones and is therefore invalid.