New media interactivity – UGC NET Question

Modern online platforms enable users to respond through comments,shares and their own posts. This makes communication less one sided and more dialogic. The stem highlights these features,which define interactivity. Therefore interactive is the appropriate term.

Option A:
Hierarchical communication suggests rigid top down control,which does not capture participatory online spaces.

Option B:
Interactive communication allows two-way participation where users respond and co-create content,which matches commenting,sharing and creating posts.

Option C:
One way communication would not allow user responses and content creation.

Option D:
Purely mechanical would focus on devices rather than social exchange.