Two step flow opinion leaders – UGC NET Question

The two step flow model proposes that media messages first influence opinion leaders,who then pass their interpretations to others. This means many people receive information indirectly through these leaders. The stem clearly refers to messages reaching individuals through respected local leaders,which is the core of the two step flow model.

Option A:
Magic bullet theory assumes direct,uniform media effects without mediating leaders.

Option B:
Therefore two step flow is the correct answer because it highlights opinion leaders as intermediaries between media and the public.

Option C:
Cultivation theory deals with long term exposure shaping perceptions of reality.

Option D:
Spiral of silence theory explains silence of minority opinion holders due to isolation fear.