Agenda setting concept – UGC NET Question

Agenda setting theory suggests that media influence what people think about by highlighting certain issues repeatedly. Continuous coverage makes those issues seem more important in public perception. The stem describes exactly this phenomenon of shaping perceived importance. Thus,it illustrates the agenda setting function of media.

Option A:
Surveillance involves providing information about events and conditions but does not necessarily change which issues people prioritise.

Option B:
Entertainment aims at amusement and diversion,not at structuring issue importance.

Option C:
Gatekeeping deals with selection of stories,while agenda setting refers to the cumulative impact of selection and emphasis on public priorities.

Option D:
Because the stem focuses on how issues "appear more important,"agenda setting is the most accurate concept.