Mass media feedback nature – UGC NET Question

In mass communication,a single sender reaches a large,anonymous audience through media like TV. Audience reactions usually come through ratings,letters or social media after some time. This feedback is not immediate or fully representative,so it is limited and delayed.

Option A:
Immediate and direct feedback occurs more in face-to-face or interactive online communication than in traditional broadcasting.

Option B:
Limited and delayed feedback explains why mass communicators must rely on indirect measures of audience response,making option C correct.

Option C:
Rich and simultaneous feedback belongs to highly interactive situations,such as live seminars or video conferences.

Option D:
Two way and continuous feedback characterises transactional interpersonal communication more than one-to-many broadcasting.