Mass Media in Education – UGC NET Question

Mass communication involves sending messages to large, dispersed audiences through media such as television, radio or online platforms. A nationally broadcast preparation programme for an exam is designed for thousands of viewers who receive the same content simultaneously, with limited or indirect feedback.

Option A:
Option A, interpersonal communication, is face to face and dyadic, not a mediated one-to-many broadcast.

Option B:
Option B, group communication, usually refers to interaction in relatively small groups where members can see and respond to each other directly.

Option C:
Option C accurately captures the mediated, one-to-many nature of the broadcast, making it a clear example of mass communication in an educational context.

Option D:
Option D, intrapersonal communication, concerns internal thinking processes within a single person, not televised messages to a wide audience.