Two Step Flow and Opinion Leaders – UGC NET Question

The two-step flow model suggests that mass media messages often reach audiences indirectly through influential individuals in their networks. Opinion leaders interpret media content and then discuss or endorse it among their followers.

Option A:
Option A speaks only of mass media content without interpersonal links, which contradicts the two-step flow idea that interpersonal relations are crucial.

Option B:
Option B is correct because the two-step flow model highlights opinion leaders who receive media messages first, interpret them and then pass them on to others.

Option C:
Option C mentions complete isolation from social networks, which is opposite to the model that depends on social networks and interpersonal influence.

Option D:
Option D refers to technical noise in signals, which is about physical disturbances in channels, not about interpersonal diffusion of ideas.